Now that summer is here(!), Red Tractor is urging more people to get their barbecues out and enjoy Red Tractor certified meat, with a huge consumer promotion.
The summer promotion will be supported by a high profile consumer PR campaign fronted by BBC TV presenter Adam Henson, communicating the Trust the Tractor message to shoppers. This will highlight that the Red Tractor logo confirms the product they are purchasing has been produced to some of the most comprehensive and respected standards of food safety, hygiene and animal welfare in the world.
Foodservice outlets are urged to get involved and drive awareness of the campaign.
To support the campaign, Red Tractor is on the hunt to find ‘Britain’s Best BBQ-er’ with a new competition rolling out across Twitter and Facebook. There is also the chance to win a Napoleon Grills barbecue, worth £200, every day until 9th July.
Andy Thompson, Red Tractor Marketing Manager commented: “Last year’s barbecue promotion was phenomenally successful; our on-pack offer ran on ten million packs across 1,000 lines, generating over 300,000 entries and record levels of traffic to our website. The addition of Britain’s Best BBQ-er competition aims to get even more people across the nation barbecuing earlier in the year and more often. Consumers are being encouraged to share their best barbecue recipes on Twitter and Facebook to be voted for by Red Tractor’s followers for the chance to win.”