Food for Life targets parents with new campaign

Food for Life targets parents with new campaign

Food for Life has launched a new campaign for October that reaches out to parents to tell them more about what Food for Life Served Here is all about and how they can see if their child’s school has an award.

The campaign calls on parents to ask ‘what’s powering our kids at school?’ and directs them to a new interactive online map where they can search for their child’s school to see if it has a Bronze, Silver or Gold Food for Life Served Here award. If the school doesn’t have an award, they can nominate their school. Nominations will be shared with the schools, showing them that parents care about the food on the menu and encouraging them to think about the benefits of serving Food for Life.

“We are incredibly proud of where we are with Food for Life Served Here and this month is about celebrating our existing caterers, giving them the opportunity to shout about what they do, as well as an opportunity to raise awareness of the award to help us grow even more,” said Ian Nutt, head of programme development at the Soil Association, which runs Food for Life. “School caterers make a valuable contribution to maintaining healthy diets in children; and as schools are places of learning, they can also help develop knowledge of food and diet that is beneficial throughout life. Having a Food for Life Served Here Award means they can make a statement to parents about their commitment to delivering food that is fresh, seasonal and sustainable.

“Now is an opportune moment for more caterers to sign up: as a nation we’re placing increasing value on food that is local, traceable and supports the environment. Plus, school food is in people’s minds with the recent news that Universal Infant Free School Meals are being continued.”
There are currently more than 1.7m Food for Life meals being served each day across 10,000 schools in the UK.