More than 380 businesses are backing Seafood Week this year, with a host of partners including major retailers and education organisations.
Seafood Week runs until 13th October and celebrates the quality and variety of fish and shellfish on offer in the UK and champions the seafood industry with the aim of encouraging the public to eat more fish more often.
As well as the likes of Lidl, Sainsbury’s and Morrisons supporting the campaign are foodservice suppliers Young’s Foodservice and JJ Food Service. The University Caterers Organisation (TUCO) have pledged their support to promote fish through its channels to reach students, while Chefs @ School, the new project funded by the Scottish Government which aims to get chefs to work with teachers and children in schools, has also joined the campaign.
The partnership gives businesses campaign support from organisers Seafish who have created a range of collateral for businesses to use free of charge. In addition to this, Seafish will also work with partners’ social media channels to boost their engagement levels. If organisations are putting on events for Seafood Week or promoting specific products, Seafish staff will also work with businesses to help them maximise the opportunity.
Marcus Coleman, chief executive of Seafish, which runs the campaign, said: “Seafood Week is a fantastic opportunity for businesses to promote themselves and the wonderful produce they have on offer.
“Seafish is here to support businesses in the seafood industry and this annual campaign is a prime example of how we can unite behind the common goal of encouraging more people to eat more fish more often, for the benefit of the entire industry.”