Caterforce sales grow 28%

Caterforce sales grow 28%

Caterforce has announced sales growth of 28% to £547m since 2015 and that the company is on course to achieve £121m of like-for-like sales growth in 2017 compared to two years ago.

Speaking at the bi-annual Caterforce Supplier Conference, at Celtic Manor in Newport, South Wales, Caterforce managing director Nick Redford said the growth had been driven in a large part by investment in infrastructure by Caterforce members, combined with improved marketing and new product development.

“Caterforce is outperforming the foodservice market across all categories. This is particularly impressive given our historic strength in frozen, as we are now repeating this performance in ambient, fresh and chilled,” he said.

Customers of the foodservice buying group have risen 9% and their spend has increased by an average of 16%. The company now has a 7.7% share of the foodservice market by value.