The Fairtrade Foundation are urging businesses to get involved in Fairtrade Fortnight with its 2018 theme, ‘Come on in to Fairtrade’.
It is calling on Fairtrade businesses to demonstrate why they support Fairtrade and show the impact it can have. Brands are also being encouraged to work with the Foundation to showcase stories that give a voice to producers.
This year the Fortnight runs from 26th February to 11th March. To help businesses promote the campaign, the Foundation has produced a range of assets which can be downloaded from their website.
“It’s a scandalous reality that millions of farmers and workers are still being ripped off despite working hard to provide the products we love. Unfairness in global trade is rooted in centuries of exploitation,” said Euan Venters, commercial director at the Fairtrade Foundation.
“In 2017 we saw an amazing level of engagement from businesses during Fairtrade Fortnight – we hope even more will get involved this year. There’s never been a more important time to stand with producers – and to welcome more people – supporters, producers, businesses – into Fairtrade.”