A London council is encouraging residents and particularly children to pledge to give up fizzy drinks during February.
Southwark Council has launched its Fizz Free February campaign, which it claims could encourage people to reduce the amount of fizzy drinks they consume for the rest of the year, too.
It says that consumers could save £438 a year by just quitting one bottle of soft drink per day for a year and that drinking just one 330ml can of fizzy drink a day could add up to over a stone weight gain per year.
“This month we are proud to be launching Fizz Free February and I hope that all residents will take up the challenge to swap their fizzy drink for something less sugary and calorific,” said Cllr Maisie Anderson, cabinet member for public health and social regeneration at Southwark Council. “I especially want to appeal to parents and carers to encourage their children to go fizz free as sugar can have very serious, but very preventable effects, on the health of young people. A healthy lifestyle is about more than just kicking your taste for fizzy, high sugar drinks, but it’s a good place to start.”
Residents can show their support for the campaign using the hashtag #gofizzfree and fill out a survey detailing their current fizzy drink habits.