Frima becomes Rational

Frima becomes Rational

Rational AG has amalgamated the two product lines of the Rational combi-steamers and Frima VarioCookingCenter units under the Rational umbrella brand.

The move, says the company, addresses the needs of the market and offers its customers the appropriate tool for hot food preparation.

“Our customers in commercial kitchens are increasingly seeking appliances, complete solutions and top services to suit their exact requirements, in as a simple a way as possible, and from a single source,” said Markus Paschmann, CSO at Rational.

Michael Fuchs, chairman of the Frima Management Board, added: “The SelfCookingCenter and the VarioCookingCenter are a well-co-ordinated team when it comes to meeting the requirements of our customers’ modern kitchens.”

The technologies of both product lines will continue to be developed in parallel and they will also be produced in tandem at the same factories as before.