Quorn has recruited two superheroes to educate children on health and sustainability.
Max and Hope will be the stars of the brand’s foodservice campaign to show the health and environmental benefits of meat reduction. They will show how children can still eat their favourite meals while swapping to meat-free.
The campaign will see activity packs distributed to schools across the country from mid-February.
“More and more people recognise that reducing their consumption of meat is important as part of a healthy and sustainable lifestyle,” said Phil Thornborrow, head of out of home at Quorn. “By educating children now, this campaign gives families, schools, and operators a real reason to care about the good choices they’re making today and the impact they could have on the planet tomorrow. It will make health and sustainability relevant to their everyday lives.”
It comes as more than a quarter of Brits have reduced or limited their meat consumption in the last six months and consumers are becoming more informed about the impact a meat-heavy diet can have on their health and the planet.
Schools will also receive a recipe inspiration book showing how easy it is to create meat-free versions of the top eight meals found on children’s menus out of home, while schools will also be supported with more than 100 sampling sessions, delivered by the team of Quorn home economists from February to May.