The very last Hotelympia came to a close yesterday as the show is to be rebranded as Hotel, Restaurant and Catering (HRC).
Thousands of visitors flocked to the biggest hospitality trade show of the year from 5-8th March at London’s ExCeL, where exhibitors from across the industry unveiled new products and services and chefs competed in a range of competitions.
The rebrand is a return to the show’s original, heritage-rich 1935 identity, organisers say, giving greater clarity to the event’s offer and reinforce its relevance to the entire hospitality and foodservice sector.
The Foodservice Show, The Professional Kitchen Show, Interiors and Tableware Show, Hospitality Tech Show and Café Commerce, the pillars on which the 2018 show was based, will continue under the HRC proposition. The International Salon Culinaire will also remain.
Organisers Fresh Montgomery have also committed £150,000 of investment to create the UK’s first hospitality and foodservice hosted buyer programme, offering 500 delegates complimentary travel to, and accommodation at, the venue, with a bespoke business matching tool ensuring a full agenda of exclusive one-on-one meetings and networking events with top-level buying personnel. Suppliers will be able to nominate key buyers ahead of time, ensuring they get their products and services in front of those with the highest level of purchasing authority.
“Ever since the new organising team took on the task of revitalising the industry’s biggest showpiece event, we have been in constant conversation with key associations, exhibitors and visitors, in a move to refine the content and formats, all for the benefit of our vibrant and exciting industry,” said Ross Carter, portfolio director of HRC. “I’m confident that with the changes we have made to contemporise and focus our offering – putting the opportunity to connect and do serious business front of mind – we have created a not just market-leading, but market-defining experience. The event has never lost sight of its long and illustrious heritage, but will now evolve to help meet the unique challenges and opportunities of today.”
By 2020, when the show will launch, the new Elizabeth Line will also be in place, making the show at the ExCeL accessible in just 10 minutes from central London.