A new survey has revealed the willingness of the wholesale industry to have more women working in the sector.
According to a report by Women in Wholesale (WiW), 88% of managing directors and HR personnel within the wholesale industry believe a gender-diverse workforce can have a positive impact on how a business performs, with 57% of managing directors wanting more female representation at board level.
However, it found that how the industry targets females through the recruitment process could be a reason wholesale is not attracting and retaining enough talent.
“There is a will to increase gender diversity within wholesale, but other factors may be holding the industry back. For example, we may be looking in the wrong places for the best female candidates,” said WiW founder and organiser, Elit Rowland.
She said that employers must “proactively target” networks where women operate and noted that these are often outside of traditional male circles.
The report was published at the WiW Speed Networking event last month and is designed to support wholesalers and brands with an effective recruitment strategy.