A special event was held at Ridley Road Market in London last week to celebrate the Rose Vouchers for Fruit & Veg Project.
Local families took part in a range of activities centred around fruit and veg and healthy eating, with £400 of Rose Vouchers given way to be spent on the market.
Since 2014, £45,000 of Rose Vouchers have passed through Hackney Markets including Ridley Road & Hoxton markets; with another £30,000 predicted to run through it over the next 12 months. The scheme, run by the Alexandra Rose Charity, help families on low incomes to have choice and access to good quality fruit and veg, they also support the market economy for the benefit of the whole community.
The event was held in partnership with local organisations including School Food Matters, who worked with three Hackney Primary Schools on their ‘Know Your Onions’ programme, which supported the children to grow and sell their own vegetables. This produce could be purchased with Rose Vouchers on the day at Ridley Road Market.
“It was amazing to see so many families excited to learn about the Rose Voucher project and able to pick up some free fruit and veg on the day with their vouchers,” said Jonathan Pauling, chief executive of Alexandra Rose Charity. “Rose Vouchers are unique in their ability to provide choice and access to fruit & veg for families in the local community, whilst providing an economic benefit to the market. We are grateful for the support of Hackney Council and Public Health Hackney, who help us reach more families and increases how many children will have access to a more varied diet.”