Get cracking for British Egg Week!

Get cracking for British Egg Week!

Schools can start getting ready for British Egg Week when it takes place from 8th-14th October and encourage more pupils to eat eggs.

British Lion eggs has created a toolkit to help caterers make the most of the week, which this year is themed ‘Don’t get hangry, get cracking’ and includes a new emoji and animated gifs. The hangry emoji has been submitted to Google, Android and iOS and, along with the animated gifs, will be available to download from www.eggrecipes.co.uk and the Egg Recipes app.

Research shows that being hangry (anger due to hunger) affects 79% of Brits and British Lion eggs say that protein-packed eggs can help provide a solution by helping people to feel fuller for longer.

“British Egg Week is the perfect excuse to celebrate and sell more eggs by encouraging customers to get cracking to avoid being hangry,” said Andrew Joret, chairman of the British Egg Industry Council. “Whether you’re a retailer, wholesaler, food manufacturer, caterer or all round egg fan, the toolkit makes it easier for you to get involved, engage with customers in a fun way, and make the most of the opportunity. And what’s more, now the Food Standards Agency has confirmed that eggs can be consumed runny, or even raw, by vulnerable groups as long as they are Lion, everyone is free to celebrate British Egg Week in style for the first time in 30 years.”

The toolkit includes ideas for how to get involved, including key messages and recipes. It also includes information on how to exploit British Week via social media channels.