Bidfood is running its Christmas Gift campaign once more as research shows that 40% of hospitality workers admitted to feeling guilt about not spending the festive period with their families.
The campaign recognises those who sacrifice spending Christmas with their families to make the holiday season special for others by allowing them to spend Christmas later, after the holiday period. This year the wholesaler will extend nominations outside of its customer base to make it industry-wide.
Bidfood is calling on the industry to nominate individuals in their outlets who are either working Christmas Day or Boxing Day this year (and/or worked last year), that go the extra mile to make the festive period special for thousands of others.
“The sheer volume of heart-warming stories we received last year is testament to the hard work and importance the hospitality sector has on all of us,” said Andy Kemp, Bidfood’s group sales and marketing director.
“With thousands giving up family time in the lead up, and often on Christmas Day itself, we want to hear about some of the standout individuals in our industry and thank them for their contribution.”
Four winners will be revealed on 3rd December across four categories – accommodation, care, foodie outlets, and charities and schools/universities – and each will receive Christmas dinner with all the trimmings from Bidfood in January, once the busy period has passed, as well as a surprise gift.
Entries are open from 15th October to midnight on 12th November and can be made online at www.bidfood.co.uk/bidfood-christmas-gift.