BaxterStorey has been awarded its highest Hospitality Assured score from the Institute of Hospitality, receiving 83.2%. The industry average is 73.1%.
The scheme assesses nine key areas of business from customer research and business planning to service delivery and using customer feedback to improve services. It is the only standard within the hospitality sector that focuses on the customer experience and continuous improvement.
The assessors visited 10 London sites operated by BaxterStorey, and programmes such as the Chef, Barista and Service academies were among initiatives, alongside the Graduate Programme, identified as providing teams, with the ability to provide an exceptional level of service.
“We are absolutely thrilled that our teams’ hard work and commitment to their craft has resulted in BaxterStorey being awarded its highest score ever,” said Alastair Storey, chairman of BaxterStorey. “As a business, we are dedicated to cultivating talent within the organisation and are extremely proud to see our training programmes commended in this way. Service excellence runs through every aspect of our business and we are delighted that our talented teams are recognised for their efforts.”
Among its 700 sites, BaxterStorey owns Holroyd Howe and Caterlink for school catering services.