School children sell own-brand chutney at Whole Foods

School children sell own-brand chutney at Whole Foods

London school children have been selling homemade chutneys on the capital’s high street, thanks to children’s food charity School Food Matters and Whole Foods Market.

This year, School Food Matters took their 2,500th pupil on a farm visit to pick vegetables, create a chutney and learn how to market their produce. Participating schoolchildren got a chance to sell their own-brand chutney today in one of London’s seven Whole Foods Market stores.

The charity expects to sell its 6,000th jar of chutney this year and in total has raised more than £12,000 to be put back into food education in participating schools.

“Around 75% of the children taking part in our chutney challenge are from inner city schools and have never been to a farm before,” explains School Food Matters CEO Stephanie Wood. “It’s a real joy to watch how excited they are to pick their own veg and then turn it into a tasty sauce. The children are learning some important lessons throughout the programme about where food comes from and how it’s marketed. We’re grateful to the Whole Kids Foundation who continue to support Schools to Market.”

This year, the charity’s ‘Schools to Market’ challenge brought 500 London children to a farm in Surrey to pick fruit and vegetables. In total, the food education programme has encouraged 45,000 children to have a go at picking, cooking, marketing or selling their own produce.