Bidfood teams up with Middlesex Cricket for ‘CrickEAT’ event

Bidfood teams up with Middlesex Cricket for ‘CrickEAT’ event

UK food wholesaler Bidfood has helped school students learn how to cook healthy and nutritious meals during its first CrickEAT event.

Held at the President’s Box at Lords Cricket Ground in London, the CrickEAT event forms part of the Middlesex Moves campaign. Organised by Middlesex Cricket Club, the campaign aims to keep young people active and eating healthily during the summer holidays.

Over the coming weeks, Bidfood and Middlesex Cricket Club will be working together to hold a number of initiatives that will educate students on the importance of exercise and a nutritious, balanced diet. During the events, students will hear from ex-England Captain Mike Gatting, while Bidfood’s Development Chefs will be on-hand to teach students about how to prepare, cook and eat interesting meals that are still healthy and nutritious.

The second stage of the programme will be a healthy eating memory challenge, which aims to remind students of the importance of healthy food vs unhealthy food.

Following a recent report from the All Party Parliamentary Group on Hunger, which stated that children were returning to school in worse health than when they broke up, and that as many as three million children face the risk of food insecurity this summer, the initiative is a welcomed idea.

“We’re really excited to be partnering with Middlesex Cricket on such a great initiative,” says Tim Adams, director of marketing and corporate sales at Bidfood. “Whilst for many, the summer holidays are an exciting prospect, providing some much-needed time to relax, recharge and most importantly have fun, it’s important to also recognise that the holidays can pose a real challenge for some parents, particularly those who work full-time or that are on a low income. Middlesex Moves provides the perfect platform for students to stay busy and active, whilst learning new skills too, but also for parents, knowing that their children are making the most of the six weeks they have off.”

“We’re proud to partner with Bidfood on our Middlesex Moves project,” says Rob Lynch, chief operating officer at Middlesex Cricket. “The support they have given us has been a crucial component to its success so far in delivering cricket in a fun way whilst incorporating key messages to children in our communities of the importance of eating healthily.

“With the support of Bidfood, the Middlesex Moves sessions will include a fun activity to get children thinking more about heathy foods choices and understand the importance of a healthy balance in life. My sincere thanks to Tim Adams and the team at Bidfood for their support with this project.”