Schools benefit from Aldi ‘Kit for Schools’ campaign

Schools benefit from Aldi ‘Kit for Schools’ campaign

Supermarket Aldi has awarded an incredible £20,000 to 20 schools across the UK from the Kit for Schools campaign. The campaign aims to help schools each build a healthy legacy.

Through the Kit for Schools promotion, shoppers who spent £30 or more in Aldi stores received Team GB stickers to help their school complete a Kit for Schools poster to win incredible prizes. There were more than 15,000 entries for the prizes this year. A total of 20 schools each won a grand prize of £20,000 for their school. In addition, nearly 15,000 sports kits were sent to the schools for every poster completed.

The 20 lucky cash prize winners can invest their reward funding in creative ways to support a healthy legacy at their school. These investments include building outdoor learning areas, creating all weather surfaces for physical activity, or improving library facilities and mental health initiatives.

Over the past two weeks, the schools got to play host to a top Team GB athlete, including Aldi’s Athlete Ambassadors, champion triathletes Jonny and Alistair Brownlee and taekwondo double Olympic medallist Lutalo Muhammad, alongside other Team GB stars such as gymnastics medallist Amy Tinkler and member of Team GB’s gold medal winning hockey team, Hollie Pearne-Webb.

The Kit for Schools campaign is part of Aldi and Team GB’s long-standing Get Set to Eat Fresh programme, which aims to get young people active and eating well ahead of this summer’s Tokyo 2020 Olympic Games. The Get Set to Eat Fresh programme has reached more than 1.6 million young people and has been championed by Team GB athletes, who have been inspiring the younger generation to eat well and gain the skills and confidence to cook fresh, healthy meals.

The influence of Get Set to Eat Fresh can be seen in winning schools such as Bellsquarry Primary School in Livingston, which is developing a school garden for growing vegetables. Pengam Primary School in the Islwyn region of South Wales is investing part of their funding in cooking stations to help teach pupils about healthy eating.

“It’s so encouraging to see the results of Aldi’s Kit for Schools in schools across the country,” says Sean McGinty, marketing director at Aldi UK. “Having had nearly 15,000 entries, we are so happy to see healthy eating become such an exciting focus for schools. A big congratulations to the winners and we at Aldi cannot wait to see how these 20 schools apply their £20,000 funding to build their own health legacy.”

“Physical education is a vital part of our curriculum, and Aldi’s support means we can provide our pupils with even more opportunities to get involved in sports and become more active,” says Ruth McMaster, Head Teacher at Bellsquarry Primary School. “We hope it will inspire the children and, who knows, we may even discover a future Olympian of our own. It has also been fantastic to see so many local parents supporting us, and we would like to thank them for choosing to donate their stickers to us.”

“It’s been a pleasure to go into schools and see the impact that Aldi’s Kit for Schools has had across the entire country,” adds Alistair Brownlee. “Children have been so engaged with completing the sticker posters and it’s exciting to see the prize money now being awarded that supports children staying healthy and active.”

Aldi is delighted to offer this much needed funding to these UK schools and provide primary school pupils with the tools and resources needed to stay healthy and active during this key stage in their development.