New power-house agency for food brands

New power-house agency for food brands

Sector specialist agencies, Torch, Foodsmiths and Blackfin have come together to form an integrated super-agency.

Over the last two decades each of the three agencies has built a strong reputation through expertise and award-winning work. Now they are coming together as one power-house agency under a new brand, OMNE.

OMNE will continue to work as the strategic and creative partner to food, beverage and hospitality brands, with clients including Bidfood, McCain, Marston’s and Arla Foods. As part of the new agency, the company will launch a new sales promotion and incentives platform with eCRM capabilities.

“Expertise really is everything in the sectors in which we operate,” says Michael Gividen, CEO of OMNE. “They are sectors which are developing and changing at an ever-increasing pace so leveraging our combined expertise as one agency on a much bigger scale both secures and extends our unrivalled reputation.”

“All three agencies have complementary skill sets across strategy, creative and sales promotion,” adds Chris Davies, managing director of OMNE. “Combining these will help us completely redefine the value an agency can bring to its clients and provides a strong platform for our growth both here in the UK and internationally.”

Further members of the OMNE management team include strategy director Anna Massey, creative director Tim Read, client services director Rebecca Lewis-Stanton, and sales promotion director Lisa White.